How to Identify and Create Marketing Materials for Your True Audience下面是如何找出客户看起来一个梦想like for you.

ByDavid Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode ofThe Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on:

  • Why marketers must learn to emotionally attach to their audience through a "hook, story and offer" [10:40].
  • His favorite three-part script to use when designing an offer for your audience [14:13].
  • Today's biggest opportunities to build an audience while costs are lower than in the past [17:16].

Related:Achieving Your Goals Begins With Clarifying Your Vision

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David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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