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How to Build a Winning BrandCreate your image, get known and give your customers what they want. Just leave the ego at home.
ByCraig Reiss•
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Of all the startup brands, Starbucks still represents the gold standard.
Starbucks made the mundane act of buying a cup of coffee into an experience. It did so by creating a memorable brand: a unique name and a memorable logo that made coffee not just coffee, but a welcoming, comfortable place to go and be seen.
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