How to Be an InfluencerAuthor Jill Schiefelbein chats with Peter Shankman, founder of Shank Minds Masterminds and podcast host of Faster Than Normal, about how to best communicate with your audience.

ByJill Schiefelbein

Opinions expressed by Entrepreneur contributors are their own.

This video is part of a series brought to you by Entrepreneur's book division, Entrepreneur Press, the publisher of Jill Schiefelbein's bookDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Peter Shankman, founder of Shank Minds Masterminds and podcast host ofFaster Than Normal, who gives a tip that can help you lead your business. If you want to be a brand ambassador or a brand influencer, or want to understand how having an audience can help grow and lead your business, this is for you.

  • Why is having an audience a privilege and not a right, and how do you need to change your communication based on this?
  • How do you select which brands you decide to use your influence for?
  • How do you figure out how to best communicate with your audience?

Learn the answer to these questions and more in this video with Shankman, as entrepreneur, business owner and all-around-cool-guy.

Want to see the full interview with Shankman? Learn more below.

Shankman's interview excerpt is featured inDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your BusinessChapter 17: The Organized Mind Buys: Sequencing Content for Persuasive Impact.

In this 27-video series, the author ofDynamic Communication: Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasingDynamic Communication: Strategies to Grow, Lead, & Manage Your Businessand accessing the book's bonussite.

Watch more videos from Jill on herYouTube channeland buy the book atAmazon.

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Jill Schiefelbein

Professional Speaker and Business Communication Expert

Jill Schiefelbeinis a former professor, professional speaker, and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online education office serving more than 60,000 students, to her own award-winning entrepreneurial ventures, Schiefelbein loves a strategic challenge. Her business,The Dynamic Communicator, creates and executes communication strategies that help companies solve problems, retain talent and produce revenue. Pre-order her new bookDynamic Communication(Entrepreneur Press, March 2017) today.

More from Jill Scheifelbein

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