一个小公司如何使用QRCodesWhy startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?

"We're going to take the consumer down a richer road of discovery."
--Galen Struwe, Sacre Bleu Wine

Photo© Thomas Strand

You can't judge a book by its cover, and you shouldn't judge a wine by its label, either. But research illustrates that most consumers do it anyway, making wine purchases that are influenced as much by the brand name, typeface, illustration and overall label design as factors like price and expert ratings.

That's just one of the lessons Galen Struwe learned when he ankled his career as a consumer electronics sales rep to form Prior Lake, Minn.-basedSacre Bleu Winein 2008.