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How La Colombe Made Its Canned Lattes a Hit With RetailersIt sold 10,000 cans in one hour.

ByAlexandra Zissu

This story appears in theJanuary 2017issue of狗万官方.Subscribe »

La Colombe

There are many prepackaged coffees, butLa ColombeCEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world's first canned latte. But how?

Related:3 Ways to Slay the Risk of Bringing a New Product to Market

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