How Customer Data Can Help Build Better Marketing CampaignsOnline service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
While online giants like Amazon endlessly analyze customer data to recommend new products, offer promotions and generate sales based on buying history, such sophisticated customer relationship management has been beyond the financial reach of most smaller e-tailers.
Windsor Circle, a new plug-and-play service, is changing that. It extracts customers' shopping-cart data and integrates it with e-mail marketing platforms such as ExactTarget, Constant Contact and VerticalResponse, allowing small shops to create targeted e-mail campaigns based on buying patterns and other trends. Call it the new era of big data writ small.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
