His Company Is Growing 300 Percent a Year -- Because He Took Jobs He Wasn't Fully Prepared ForIf you're willing, agile, attuned to the market and ready to learn, there's never a wrong time to change your business plan.

It was supposed to be a simple job: The legendary Los Angeles-based grocery and liquor delivery company Pink Dot had a solid business, but it had an aging customer base and a raft ofcompetitors, and it wanted newbrandingas a way to attract younger customers. IthiredRaphael Farasat for the job, and at first, he thought it would be straightforward -- a new website, newlogo, maybe some odds and ends.

Related:The 8 Must-Follow Rules for Rebranding Your Company (Infographic)