Here's Why This Bedding Company Expanded Into the Hyper-Competitive World of Online Mattresses (Podcast)Boll & Branch's married co-founders, Scott and Missy Tannen, didn't pay attention to the naysayers.
Every day, it seems a newdirect-to-consumer mattress brandpops up. In fact, the number of online mattress-in-a-box companies is currently upwards of 150 and climbing. Most offer low prices -- following the cheap-to-produce blueprint made popular by O.G. market disruptor Casper -- butBoll & Branchgoes the other direction. Their mattress is more expensive than most, but the company isn't so much trying to compete in the current space, as they are trying to re-disrupt it altogether.
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On this episode ofHow Success Happens, we talk with Boll & Branch's married co-founders Scott and Missy Tannen. We discuss how their brand thrives in an extremely competitive market, not only due to their obsession with quality, but also by placing a real emphasis on product transparency. As it turns out, customers really do care where their mattresses come from.
