Guy Kawasakion the Art of EnchantmentThe business guru shares his views on how to be really winning.
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneurship is synonymous with selling, and being enchanting about it--by influencing behavior in "ethical, long-lasting ways"--will help you sell, says Guy Kawasaki, founding partner at Garage Technology Ventures, co-founder of Alltop.com and Apple Computer's former chief evangelist. He's also the bestselling author of 10 books, including, most recently,Enchantment: The Art of Changing Hearts, Minds, and Actions, chock-full of usable startup andsocial media tipson how to do just that.
狗万官方asked him to elaborate on a few things--and whether he thought "Guy Kawasaki" was appropriately enchanting. His answer: "Anyone who proclaims that he's enchanting, by definition, isn't. It's like bragging that you're modest."
Got it. But considering his 320,000-plus Twitter followers, we're pretty sure he's both.
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