Google Wants You to Share Your Knowledge With a .How DomainThe search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Get.how

Google today released a new generic top-level domain (gTLD) ending to the world. It's simply .how.

The search giant's aim in offering the newest URL extension in the growingGoogle Registryis simple: To offer businesses and individuals a more direct, interesting way to share content that teaches people how to do something.

With 130 million URLs falling into .com territory, .how offers companies and entrepreneurs a unique way to stand out from the competition. "The Internet is a great equalizer for businesses large and small," Google CIO Ben Fried told狗万官方, "and embracing .how is a great opportunity for companies and individuals to improve how they reach and engage thinkers and people who want to learn."

Google Wants You to Share Your Knowledge With a .How Domain

Image Credit: Google

Related:Amazon Scoops Up the '.Buy' Domain for $4.6 Million

Businesses that provide advice, products or services that help people acquire knowledge or skills -- such as a children'srobotics campor an at-home beer-brewing supply and recipe provider -- are well-suited for a .how URL extension, Google says.

“我们相信,成为c的一个直观的方法reators and consumers to share, identify and discover some of the best learning content on the web," Google's announcement reads. "Now you can buy a simple, memorable and meaningful .how domain name of your own, sending a clear message that your content is there to teach people something great."

As part of a pilot program, Fried said several people and companies are already using .how, including the pro skydivers behindskydiving.how, the sword technique instructors who launchedswordclass.howand several other education-focused online destinations.

Related:Should You Switch Your Company's URL to a New Domain Extension

Anyone can apply for a .how URL extension through Google atwww.get.how. There's no screening or content approval process involved. If your suggested .how website name is available, Google will direct you to one of its many domain name provider partners, likename.comordomainsatcost.ca.

The cost to secure a .how web address ending depends on which Google domain name partner you choose. Prices start around $28 annually on some of the partner sites.

In 2008, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit that oversees Internet domain names,announcedthat it would issue more than 1,300 new gTLDs. The addition of .how is Google's third top-level domain release, coming on the heels of company's debut of.minna(which roughly translates to "everybody" in Japanese) last February, and .soy last October.

Related:The Expanding Number of Domain Names Has Benefits From .App to .Zone

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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