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Generate Buzz about Your BusinessSometimes buzz happens. Most times, however, you need to create it.

ByLaura Tiffany

Opinions expressed by Entrepreneur contributors are their own.

Psst, did you hear about the bank that sent everyone a potted plant and then performed random acts of kindness for people downtown?

When you're launching a new product or service, you want everyone to be pssting about your marketing campaign. The way to do that is to climb out of the generic marketing box you're in and get viral with a buzzworthy campaign.

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