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Five Rules for Building Strong ConnectionsHaving a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.

ByKatie Rossomano

Opinions expressed by Entrepreneur contributors are their own.

Most entrepreneurs know networking is important, but they may not realize just how crucial it is to the success of their new venture.

"Building a network helps entrepreneurs get their product to market and get the right people in place," says Alice Heiman, networking and sales expert and author of e-bookConnecting Your Way to New Business. Heiman suggests five basic rules for building a trusted network that will help your startup succeed.

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