Five Great--and Necessary--Marketing MakeoversFrom logos to retail locations, these businesses upped their image from so-so to stunning.
By格温莫兰•
Opinions expressed by Entrepreneur contributors are their own.
We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said about the "afters"--and what you need to keep in mind when planning your own great makeover.
The Experts
Lynette Xanders:founder,Wild Alchemy, a Portland, Oregon, branding and research firm
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts