Editor in Chief Amy Cosper on Innovation and the Top 100 Crowdfunded CompaniesOver the past few years, social platforms have blossomed into a marketing playground and proved that communities have power.
ByAmy Cosper•
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The approach one takes to anything in business can inevitably be broken into two schools of thought: the innovative and the old-fart-esque. Seriously, it's that simple--and it has nothing to do with age. I've seen plenty of old-fart startups and plenty of venerable companies that are always innovating. Both strategies have pros and cons.
Those who innovate find strength and power in experimentation, and they fail a lot more often than they succeed. But fear is never present, and the failures are not dwelled upon. It's sport. In taking risks, these companies uncover new, unimagined opportunities. A side benefit to this path is the adrenaline-producing effect of imminent danger, one that is embraced by great entrepreneurs. Scary? Hell yeah, but that's where things get interesting. Think Red Bull.
