Seeing the LightYour customer says he's too broke to buy your product? Show him another way of thinking.
ByBarry Farber•
Opinions expressed by Entrepreneur contributors are their own.
It's true that times are hard for many businesses. Butthat's always going to be true. Individual companies andindustries go through prosperity cycles, just as the economy does.In the good times and in the bad, there will always be someone whosays, "I just can't afford your product right now,"or "The economy is taking a toll on our business, andwe've got to tighten our belts."
It's difficult for anyone to make purchases when money istight. This is an objection that must be taken seriously andhandled with care. Here are some suggestions that might help:
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs