Satisfaction Guaranteed!Take this hackneyed phrase and make it mean something in your business.
Opinions expressed by Entrepreneur contributors are their own.
How many times have you heard or read the phrase"satisfaction guaranteed"? This phrase has been sooverused and underdelivered that most of us automatically disregardit when we see it. But what if you took this old-fashioned notionand gave it some teeth? How would that affect your bottom line?
A guarantee is a written assurance that something is ofspecified quality or that it will perform satisfactorily for agiven time period. A money-back guarantee states that if yourproduct doesn't perform properly or you don't deliversatisfactory service, your customer gets a full refund.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs