Getting Past "No"How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
ByBarry Farber•
Opinions expressed by Entrepreneur contributors are their own.
Some sales are like driving on a highway--you drive straightahead and get off at your destination. You offer a product, thecustomer likes what he sees and the sale is made. Most sales,however, are more like driving on back-country roads--they'refull of twists, turns, detours, stop signs and potholes. Thecustomer says "maybe," then "not right now,"then just plain "no." Is that the end of the road for thesale? Not necessarily.
If you want your journey with that customer to end in a sale,you've got to find ways to get around that "no." Itdoesn't matter if you're dealing with a one-time sale or atwo-year sales cycle; the philosophy remains the same. Here arefour qualities you need to nourish:
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
