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Faking It & FraudIs your health policy legit?

ByJacquelyn Lynn

Opinions expressed by Entrepreneur contributors are their own.

As they try to find affordable health coverage for their employees, some business owners are falling victim to fraud. The U.S. General Accounting Office reports that the number of fake health insurance policies being sold to individuals and small businesses is on the rise. In response, theNational Association of Insurance Commissionershas launched a nationwide awareness campaign called "Fight Fake Insurance: Stop. Call. Confirm."

"Before you sign a contract or write a check for any type of insurance or medical discount product, call your state insurance department and confirm that the company is legitimate and licensed to do business in your state," advises Sandy Praeger, insurance commissioner for Kansas, and NAIC's secretary-treasurer. Signs of fake health insurance include aggressive marketing and high-pressure sales tactics, premiums 15 percent or more under the average price for comparable insurance, and few coverage limitations. The rise in popularity of medical discount cards is also presenting scammers with more opportunities, so research these as you would insurance.

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