Branding Boot Camp: How to Build a Tactical Marketing PlanIn part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
ByJessica Abo•
ICYMI, I had a branding issue when I first met marketing expertKathleen Griffith. Inpart one我们的特别系列的,我了解了fragmentation. Griffith encouragedmeto pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop abrand strategyand the importance of knowing your company's core values. In this episode, Griffith walks me through how to build a tactical marketing plan and has homework assignments that may help you as well.
Related:Branding Boot Camp: How to Develop Your Brand Strategy
Watch more videos fromJessica Abo on her YouTube channel here.
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