Baseball and Business Need Metrics to Hit a Home RunA similar focus on metrics can help both industries assess how to win the game.

ByKedma Ough, MBA

Opinions expressed by Entrepreneur contributors are their own.

As a young girl living in New York, I was always fascinated with baseball. I wasn't interested in playing baseball, but I was interested in managing the baseball team.

My fondness for baseball came from attending games at Yankee Stadium. From the hot dog stands, to the cotton candy, to the fans screaming, it was always an exciting time. The game showed me that everything is possible if you believe in your dreams. I didn't realize that to believe in your dreams, you also need to develop the right team, support the proper management and analyze the correct data. Decades later, I think managing a baseball team is very similar to managing a small business team. It takes more than hitting the ball to win the World Series. It takes a group of dedicated players.

The game of baseball has an extensive list of performance data that helps determine the best strategy for playing to win. Most successful baseball managers these days track metrics for each baseball player. Yet, I have witnessed many small business companies forgo capturing or analyzing data only to see the negative impact of poor measurements. The most straightforward rule to follow in baseball and business is: What gets measured gets improved.

Related:Business Analytics: Warning Signs To Look Out For And Solutions

棒球是一个游戏的业务度量热点s on measuring a team's best performances. In baseball, fans can see the scoreboards and participate in the moment-by-moment review of real-time data points. The scoreboards showcase each team member's name and how many runs, hits and errors are completed in each inning.

The business of baseball covers similar Key Performance Indicators (KPI's) to track their progress against their operational goals. Think about it. Batting average on balls in play (BABIP) is one of many metrics used to measure how many times a player hits the ball during play.

Similarly, small businesses track sales boards that measure each salesperson's daily performance. Sales boards track each employee, the number of leads received, the number of closed leads, and they score each employee to determine overall performance. In business, returns on sales help assess business efficiency based on the amount of profit earned from a sales transaction. Even if you see business as a game of life, you still need to test and measure for optimal results.

Related:Top 5 Business Analysis Certification Courses

So how would I prepare if I had a chance to manage the Yankees, even just briefly? Simple.

I would first focus on analyzing the operational data on each batter.

I would surround myself with experts and build a strong team of performance analysts that can help guide my decision process.

While I am not an expert baseball manager, I believe having someone from the outside viewing your team's performance helps companies see things differently and can lead to making better decisions. The goal is to review all angles of a situation and not one particular data point or metric.

The reality is that business and baseball decisions often hinge on multiple data points, so studying patterns from different perspectives reduces tunnel vision that may creep up because we are too close to the scenario. I doubt I will ever get to manage the Yankees, but I still use the learnings of baseball to hit better home runs in my business career. You should too.

Wavy Line
Kedma Ough, MBA

Entrepreneur Leadership Network Contributor

CEO of Target Funding

Kedma Ough has advised more than 10,000 businesses. Recognized as the Small Business Superhero, Ough's has consulted inventors and entrepreneurs for 20 years. McGraw-Hill published her best-selling book, 'Target Funding.' Her favorite game is 'Monopoly.'

Editor's Pick

Related Topics

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Business News

Gen Zers Are Bragging About Making Upwards of $3 Million as Amazon Sellers. Is It Really That Easy?

Before you start a business on the popular online marketplace, keep these three points in mind.