How to Develop a Marketing Budget for Your Small BusinessShould you invest in marketing? The short answer is yes. Here's why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.

Whether your business is a new kid on the block or has been around for a decade, you know you needconsistent marketingto reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures or grow as a brand.

But how much should you ideallyspendon it? And how do you set abudgetfor marketing based on your current revenue run rate?