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A 2011 Holiday Shopping Trend SnapshotWhat retail forecasters expect from online customers during the holiday spending season this year.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
"Average" is the word the National Retail Federation uses to forecast the 2011 holiday season, with an expected 2.8 percent increase to $465.6 billion in sales, just slightly more than the 10-year average of 2.6 percent.
While most of the season's purchases still happen in retail stores, digital research firm comScore reported that online sales between Nov. 1 and Dec. 31, 2010, totaled $32.6 billion--a 12 percent jump over 2009. Electronic marketing research firm eMarketer predicts that 2011 will represent another year of double-digit growth in online holiday spending.
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