8 Fool-Proof Tips to Keep Your Customers HappyWord-of-mouth endorsements from loyal customers can be a great, free sales asset.

ByBrian Tracy

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Brian Tracy talks about how to keep customers for long periods. Think about the second sale. It's just as important as the first, because it shows that your product has value and you can deliver on your promises.

Don't neglect word-of-mouth, either, because your customers can become a free sales asset. Concentrate on stellar customer service. Tracy says the way to improve customer service is through speedy, consistent responses to whatever questions may come up.

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Related:7 Essential Strategies You Can Use to Grow Your Business

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Brian Tracy

Entrepreneur Leadership Network® Writer

Chairman and CEO of Brian Tracy International, Speaker and Author

Brian Tracy董事长兼首席执行官Brian Tracy International. He is the leading coach on the topics of leadership, self-esteem, goals and success psychology. Learn more atBrianTracy.com

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