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7 Steps to the Perfect Marketing PlanThink about who you are, who needs what you do and how to get their attention.
ByJohn Jantsch•
Opinions expressed by Entrepreneur contributors are their own.
One of the most powerful strategic planning tools your business can possess is amarketing plan. I'm not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It's a combination of the planning process and the completed action plan.
Follow these seven simple steps to build the perfectmarketingplan:
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