4 Ways to Get Influencers to Spread Your Brand's MessageThink of it as a way to connect with your audience's audience.
ByAnn Handley•
This story appears in theSeptember 2014issue of狗万官方.Subscribe »
I have a love-hate relationship with so-called "influencer marketing."
Not because I don't think it's a legit practice--it is--but because too often it's done badly. But before I get into that--what exactly is it?