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3 Cr的技巧eating a Press Release That Gets ResultsAn expert offers tips to help you spread the word.

ByChristopher Hann•

This story appears in theOctober 2015issue of狗万官方.Subscribe »

Conrad Egusa | Twitter
Publicize CEO Conrad Egusa.

Q: What's the best way to produce an effective press release?

A:Conrad Egusa, founder and CEO of Publicize, a Westport, Conn.-based PR firm that serves primarily tech startups, offers this approach.

Lead with the big story.Don't just tell the world your news—tout the ramifications and your overall aspirations. When Egusa and a partner opened Espacio, a co-working space and incubator in Medellín, Colombia, he announced that it was part of a bigger mission—to turn the former drug capital into the Silicon Valley of Latin America. It worked. Espacio got coverage from the BBC andFinancial Times.

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