糊状的营销策略:必胜客加入OKCupidLonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
ByKate Taylor•
Opinions expressed by Entrepreneur contributors are their own.
Still looking for The One this Valentine's Day? Don't worry – so isPizza Hut.
The pizza chain claims to receive marriage proposals on Twitter "every day." However, Pizza Hut wants to take its dating game to a whole new level, creating anOKCupid profileas a part of a search for the "Greatest Proposal Ever."
Pizza Hut customers are encouraged to Instagram or tweet videos of themselves pitching their most creative proposal deals. Three suitors will be chosen, with one being deemed true engagement material. Lest you doubt Pizza Hut's commitment, the proposal comes with free pizza for life.
Related:Pizza Hut Wants a Bite of the By-the-Slice Business
"We're looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality," reads Pizza Hut's OKCupid profile.
While a true user of OKCupid may be turned off by Pizza Hut's choice to "skip the whole dating part and go right to the proposal," the chain has for the most part filled out the profile as someone searching for love. Key details: height is "tall enough," body type is "light & airy," and has earned a "Ph.D in Delicious."
达缇女士ng sites remain a mostly untapped social network for brands that have taken over Twitter, Instagram and Facebook. However, Fox'sThe Mindy Projectrecently showed up on dating appTinder, while a number of brands have accounts on the teen-friendlySnapchat.
