Secrets Of E-MarketersCheck out these two marketing e-newsletters that provide useful tips.
By阿里扎p·谢尔曼•
Opinions expressed by Entrepreneur contributors are their own.
Yes, I remember the time when companies put up Web sites thencouldn't understand why no one visited them. We called that"building in a vacuum." Today, we all know the importanceof marketing a Web site, both online and offline, to attractattention and traffic. Then it's up to our Web sites to deliveron the promises set forth in the marketing campaign.
I'm now going to let you in on two e-newsletters that everyself-respecting e-marketer should be receiving to stay abreast ofthe latest trends in online marketing. But shhhh, it's justbetween us.
Web Digest For Marketersfeatures 15 short reviews of marketing-oriented sites.
eMarketeris where youcan choose from QuickeStats, DailyeNews, DailyeStat, andWeeklyeNews for up-to-the-minute Internet stats and news.
There are many other excellent e-newsletters out there. I findthe best ones contain bits of useful information in each issue withlinks to additional information as opposed to large amounts oftext, which I don't have time to read, or links only, whichforce me to go to the site to get satisfaction.
Remember, before you subscribe to any list, make sure you knowhow to unsubscribe and save the instructions in case you ever wantto get off the list. There's nothing worse than the unwantede-newsletter that won't go away.
Aliza Sherman is an entrepreneur and author ofCybergrrl:A Woman's Guide to the World Wide Web(Ballantine Books).She is currently working on her next book and new company.
