Getting A Cyber-Seal Of ApprovalThe benefits of having a privacy policy posted on your site and where you can get one
Opinions expressed by Entrepreneur contributors are their own.
You're about to put up your e-commerce site, and you wantpeople to feel good about the security of your site when theyarrive. So what do you do?
AteTrust,you can learn all about privacy policies and online security, andjoin their program by creating a privacy policy, filling out theirform and paying an annual licensing fee based on your company'sannual revenue. You'll then be contacted by their applicationprocessing department to verify everything. Once you'reaccepted, you can then place the eTrust logo or"trustmark" on your home page, which immediately tellsvisitors you adhere to the eTrust established privacy principlesand agree to comply with their oversight and consumer resolutionprocess.
At the Better Business Bureau's site, you can become amember by locating your local chapter ontheir site. Once you joinlocally, you're allowed to use the BBB logo, "flame"and seal on your advertising, including on your Web site, to showthat you're a member. You can also visit the site to contactlocal chapters in order to check out a company or file a complaintabout a company. (They don't have a national directoryyet.)
Gaining the trust of potential customers is key to doingbusiness online, and being part of organizations that help enforcestandards can put customers' minds at ease.
Aliza Sherman is an entrepreneur and author ofCybergrrl:A Woman's Guide to the World Wide Web(Ballantine Books).She is currently working on her next book and new company.
