'Breastaurant' Battle Ends With Pair of Press ReleasesHooters and La Cima, a franchisee for Twin Peaks, reach an out-of-court settlement -- though the war of words continues.

ByDinah Wisenberg Brin

Opinions expressed by Entrepreneur contributors are their own.

Breastaurant Battle Ends With Pair of Press Releases

A legal battle of "breastaurants”已经结束,一对多releases.

Dueling announcements this week from Hooters of America LLC and La Cima Restaurants LLC put different spins on the out-of-court settlement. La Cima, led by former Hooters CEO Coby G. Brooks, plans to develop 35Twin Peaksrestaurants in the southeastern U.S. over the next decade.

Hooters, which franchises and operates more than 430 restaurants known for buxom "All-American Hooters Girls" waitresses, had sued La Cima after another former Hooters executive, Joseph W. Hummel, resigned last year and joined Brooks there.

La Cima, which formed in 2011, plans to open its first Twin Peaks franchise in Atlanta in July. The 7-year-old Twin Peaks chain, which has the slogan "Eats, Drinks, Scenic Views," also features scantily clad, big-bosomed waitresses. Currently much smaller than Hooters, Twin Peaks' website says it has "busted out" to more than a dozen locations and that the business "is about you, 'cause you're the man!"

In its federal lawsuit, Hooters claimed that Hummel downloaded "confidential and proprietary" company information when he resigned last July and later became La Cima's chief operating officer.

Hooters says it was able to secure "the return and/or destruction of all of its misappropriated information" through the now-resolved litigation.

For its part, La Cima issued a press release proclaiming that it was letting Hooters "walk away" without any compensation. The company added that Hooters "conceded" it had no evidence to support its claim.

“La Cima has never had any intention of using any Hooters information," Brooks said in the release. "[We] have over 117 years of combined Hooters restaurant experience. We don't need their documents; we wrote them."

Meanwhile, with more so-called breastaurants popping up across the land, it's no wonder that a niche has developed for a business likeBreastaurant Uniforms. The company says its "Nicole Tops," "Buffy Dresses" "Dixie Shorts" and other outfits are all made in the U.S.

Wavy Line

Dinah Wisenberg Brin is a freelance writer based in Philadelphia. She has covered business, politics, healthcare and general news for wire services, newspapers, blogs and other publications.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

McDonald's Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot

The company saw a lot of success with another former mascot, Grimace, in June.

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Innovation

68% of the World Will Soon Live in Urban Areas — Are Smart Cities the Future for Humanity?

Is Saudi Arabia's NEOM a vision or a mirage? Discover the transformative power of smart cities.