Small Business Encyclopedia
About Encyclopedia
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our Terms A - Z list makes tracking down terms a snap.
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Popular Terms
Sole Proprietorship
Definition:A business that legally has no separate existence from its owner. Income and losses are taxed on the individual's personal income tax return.
Pricing a Product
Definition:To establish a selling price for a product.
Competitive Analysis
Definition:Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.
Network Marketing
Definition:A business model in which a distributor network is needed to build the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level.
Partnership
Definition:A legal form of business operation between two or more individuals who share management and profits. The federal government recognizes several types of partnerships. The two most common are general and limited partnerships.
Market Research
Definition:The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.
Popular Articles
5 Tips to Help Business Leaders Make Sense of the AI Landscape
The article emphasizes the importance of understanding AI technologies and their potential applications in achieving business goals. It serves as a guide to creating an AI strategy.
Taylor Swift and Beyoncé Walk the Red Carpet Together at Premiere of 'Eras World Tour' Film
Swift's concert film debuted in Los Angeles on Wednesday.
'Resort Fees' and Other 'Junk Fees' May Soon Be a Thing of the Past—Here's Why
The U.S. government wants to ban hidden travel charges.
Family Dollar Recalls Over 300 Products 'Out of an Abundance of Caution'
The discount retailer is recalling hundreds of products after the FDA found that they were not stored properly.
The Opportunities We Unlock As Solopreneurs
In this episode, Angela Shen, owner and founder of Savor the Wild Tours, discusses starting a new business and changing her approach after selling her first business, Savor Seattle.
This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable
Direct mail is stealing the show in the crowded marketing landscape. Here's why.
