UberMOTO comes to India; Fare As Low As Rs 3/KmUber to launch its new bike taxi service UberMOTO in Bengaluru today

ByRitu Kochar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Uber

After a successful launch in Bangkok, Uber will debut its new bike taxi service named UberMOTO in Bengaluru today. This makes Bengaluru the second Asian city that will be able to hail this service by Uber.

According to the officials, the fares are kept as low as Rs 3 per kilometre, making it the cheapest taxi service offered by Uber so far. UberMOTO follows the launch of Uber's carpooling service in Bengaluru and Delhi. The company launched the carpooling service in the national capital just a few weeks before the oddeven experiment. The launch of UberMOTO could be a precursor to the repeat of the oddeven trial run next month.

UberMOTO serves twofold purpose. First, it will aim to tap the additional revenue streams in one of the world's biggest markets for two-wheelers. Secondly, given the perennial traffic in India's technological capital, the service will help in curbing the traffic, though on a very minimal level. "Uber will start this service since (Bengaluru) suffers from the similar issue of traffic congestion like Bangkok," said a source who did not want to be identified. According to this person, the company sees a huge opportunity in solo bike riders who have space to take pillion riders commuting on the same route. (ET)

Expecting the service to be similar to that launched in Bangkok on 24thFebruary, UberMoto comes loaded with all standard Uber safety features. This means that motorcycle passengers and drivers can give feedback about each other, passengers are encouraged to share relevant trip details with fellow Uber users and GPS tracking is enabled.

被认为是最有价值的应用,超级一直在creasingly working on making its services available to people from every spectrum of society. Fare as cheap as 3 kilometres is a sure shot sign of that. Not only will it relieve the consumers who pay a little extra amount for short distances, but it will also prove to be time saving. First to be piloted in Bengaluru, it will then be expanded to other states across the country.

However new this idea might sound, Uber still faces competition from startups like Baxi in Gurgaon and Rapido in Bengaluru among others. Ola is also looking into launching a similar service.

The problem that lies in front of Uber now is to ensure that helmets are provided both for the rider and commuter, given the recent regulation by the authorities that mandate use of helmets by pillion riders. Also, since most women commuters will prefer to ride with women riders, Uber will have to keep in mind the division of riders and safety of women, an issue Uber has faced in the past. Over all a smart move, UberMOTO could take the taxi service to a new high.

Wavy Line
Ritu Kochar

前Staff, Entrepreneur India

Ritu used to work as a Feature writer for Entrepreneur India.

Related Topics

Finance

A Founder-First VC Firm That Likes Bold Ideas

BEENEXT's funding prospects for the coming year are optimistic as it continues to identify promising founders and their ground-breaking startup ideas.

Marketing

This Industry Is Making More Money Than Hollywood and the Music Industry Combined — Here's How Your Business Can Get Involved

With mobile gaming revolutionizing product placement and brand awareness, one surprising demographic is leading the charge.

Business News

Body of Missing 27-Year-Old Goldman Sachs Banker Found in Nearby Body of Water

John Castic, a 27-year-old Goldman Sachs employee, went missing around 2:30 a.m. on Saturday after attending a concert at the Brooklyn Mirage in East Williamsburg.

Living

How Hybrid Work Has Given Family Caregivers a Lifeline

In the rapidly changing landscape of work, hybrid and remote models are not just influencing how we do our jobs but significantly transforming the approach towards elder care.

Business News

John Cena Opens Up About Homelessness, Living In His Car: 'My Whole Existence Is An Accident'

"I didn't move out to LA to pursue entertainment," Cena said. "[I] came out here to apply my degree and really failed."

Business Culture

The Newest Workplace Trend Has HR Sounding The Alarm

HR departments are still figuring out how to handle "quiet quitting," but a new trend is taking over.