India's Mitron Launches Atmanirbhar Apps Discovery Platform For Indian Origin Apps目前,这个平台有100多个应用程序nd plans to bring 500 apps by the end of this year

通过Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mitron/YouTube
Mitron Founders

Indian short video social platformMitronon the occasion of National Unity Day announced the launch of Atmanirbhar Apps, a discovery platform to promote Prime Minister Narendra Modi'sAtmanirbhar Bharatinitiative.

The startup said theAtmanirbharApps is a homage to the Iron Man of India Sardar Vallabhbhai Patel and the efforts of Indian app developers. The app visions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs.

目前,这个平台有100多个应用程序nd plans to bring 500 apps by the end of this year. The platform hosts a wide array of apps from categories such as e-governance, utility, agriculture, gaming, entertainment, lifestyle and e-learning, among others. Few of the apps listed on Atmanirbhar Apps are Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, and others. One can access Atmanirbhar Apps on the Play Store.

Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, co-founder and chief executive officer of Mitron, said, "It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day. After PM Modi's clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it's highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses."

Anish Khandelwal, co-founder and chief technical officer, Mitron said, "I am ecstatic to bring another offering from Mitron TV. When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform where they will find the best of desi apps to suit their every need.''

The seven month old company which witnessed a stellar rise in terms of app downloads and user base on the back ofChinese Apps ban such as TikTokhad in August raised $5 million in Series A round led by Nexus Venture Partners, 3one4 Capital and other angel investors. The startup has also urged people to become "Vocal For Local'.

Recently,Vijay Shekar Sharma, founder of digital payment platform too launched its Android Mini App store to stand against tech giant's Google's monopoly.

Wavy Line
Debarghya Sil

Entrepreneur Staff

Former Correspondent

Related Topics

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

Business News

'Absolute Disgrace': British Airways Feeds Customers '1 Piece' of KFC Chicken After Catering Problems

The flight was set to jet from Turks and Caicos to London, with a stopover in the Bahamas.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Marketing

The Role of PR in Successful Product Launches — Strategies and Best Practices

通过executing a comprehensive PR campaign, brands can generate buzz, build credibility, and create a strong foundation for their product's success in a competitive market.

News and Trends

Minifeel Raises INR 3 Crore In Pre-Seed Funding Round

Minifeel plans to utilize the funds to develop the technology to personalize the consumer's experience by recommending the best products that suit them