Banking On the Fanfare, Mattel To Launch Fast & Furious NFT CollectionThe latest edition of 'Hot Wheels NFT Garage' will bank on the success of the action saga comprising of 10 films, one spinoff, two short films, and one television series.

ByParomita Gupta•

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mattel

Within a span of a month, Mattel, the popular American toy manufacturer, unveiled its second non-fungible collection, this time for the Fast and Furious franchise fans. The latest edition of 'Hot Wheels NFT Garage' will bank on the success of the action saga comprising of 10 films, one spinoff, two short films, and one television series. The announcement was made just ahead of the theatrical release of FastX, the final installment in the saga.

The Fast & Furious collection will comprise 19 iconic cars from the franchise, including Dominic Toretto's 1970 Dodge Charger R/T and1970 Chevrolet Chevelle SS, Brian O'Conner's 1969 Camero, and Suki's Honda S2000. The collection will be available from May 22.

"Unbreakable bonds and high-octane adventure drive theFast & FuriousSaga. We're celebrating the return of this cinematic phenomenon with a virtual collectible feature drop, including awesome digital replicas from across the series," read the official website.

The card rarities are categorized as 'common', 'uncommon', 'rare', and 'super rare'. The NFTs will go live on the Flow Blockchain and will be available for USD 20. Each pack will have seven NFTs- three 'common', two 'uncommon', one 'rare', and one 'super rare'.

Following the phenomenal craze the franchise witnessed with Suki's pink convertible, buyers who will collect all 19 cars by September 13, 2023, will stand a chance to win a customize ultra-rare version of the Honda model.

Prior to this, Mattel made launch and partnership announcements forBarbieandTransformers.

ALSO READ:Barbie x Boss Beauties: Bringing More Women to Web3

Wavy Line
Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com.

Related Topics

News and Trends NFT Fast & Furious

Most Popular

See all
Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

By Madeline Garfinkle
News and Trends

Google Invites Applications For Eighth Batch Of Startups Accelerator Programme

Applications are open until August 22, and eligible startups should have AI as a core solution or product, including generative AI

By Teena Jose
Business News

Subway Will Give You Free Sandwiches Forever — If You Make a Legally Binding, Lifetime Commitment First

It will take a true superfan to win this competition.

By Amanda Breen
Business Culture

I Started My Business In My Mom's Basement at the Age of 17. Here are 5 Rules I Wish I Had Known, But Had to Learn the Hard Way

There is no easy way to break this to you, but you are the least important person in your business!

By Jon Becker
Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

工作后自己骨头投球300不太和谐le each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

乔纳森·Brierre
Entrepreneurs

The Bhujia Baron

Deepak Agarwal, MD, Bikaji Foods, is a visionary like his father, Shivratan Agarwal. He entered the family business with much vigour to take it to newer heights. Under him, in 2019, the brand became the first one in the snacking category to rope in superstar Amitabh Bachchan as ambassador, and in 2022, became the first listed company from the ethnic food industry.

By Priya Kapoor