Agriculture Mechanization Should Not Mean 'Tractorization' Only: Mark KahnThe managing partner of Omnivore believes digitization is the emerging trend in the Indian agriculture sector

通过Jyoti Valecha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

India's agricultural land yield is currently about 2.4 tonne per hectare compared with 4.7 tonne per hectare in China and 3.6 tonnes per hectare in Brazil. According to Mark Kahn, managing partner of venture capital firm Omnivore, agritech startups can play a crucial role in maximizing productivity through technology.

Talking toEntrepreneur Indiaduring a webinar, Kahn said agritech received about $17 billion of funding in 2018 and that agritech operators are addressing three big problem areas: farm profitability, resilience and income sustainability.

According to him, Indian farmers need good farm profitability and much higher resilience to boost their income, and this is where agritech startups come in. They help to make them prepare for challenges such as climate change, weather, labour and financial risk. It also provides more income sustainability that makes farming measurable.

According to Kahn, there are three big trends in Indian agriculture right now:

  • Digitizationis about how we connect farmers of all categories like to people who are input suppliers, or provide market linkages with advice and finance. Mainly, it's all about connecting farmers in the agro-business ecosystem through digital technology.
  • Deeptechis focused on upstream agriculture but not the entire value chain. Deeptech is being, though, used to digitize the quality of a fresh product as it is a subjective matter.
  • Lifescienceis also influencing the nature of agriculture and food.

He further added the significance of robotix technology in changing the perception towards farming. Kahn exclaimed that mechanization in India has been on the rise in the last 30 years and mostly seen in the last ten years to reduce human force. But, unfortunately in India, mechanization has only really been "tractorization' so far.

根据他的说法,不是一个完美的instr拖拉机ument. He further claimed that in this fast-paced world, electric motors for farming as robots are replacing them. This will result in higher yield and reduction of human efforts.

Kahn mentioned that farmers who want automation, it is available and can be made more affordable. He believes that technology is worth a consideration to attain better outcome in agro-business ecosystem.

He emphasized that three major initiatives are essential to manage distribution system: central commodity Act, APMC and contract farming. All of these initiatives help in protecting farmers and manage the monopoly structure of the country.

He reflected on the entire scenario from a problem-solving approach pertaining to agriculture and technology. Kahn even opined that agri fintech is an opportunity-driven technique and it has a large scope in India. Also, global companies are not focused on Indian agriculture concerning lifescience technologies and there is a need to encourage domestic entrepreneurs to focus on agritech and life science technologies.

Wavy Line
Jyoti Valecha

Feature Writer

Jyoti has a rich flair of writing. She writes on all genres irrespective of their varied types. She offers the most authentic and realistic content pieces. She has been writing from over past 5 years and keeps readers engaged.

Related Topics

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

News and Trends

Minifeel Raises INR 3 Crore In Pre-Seed Funding Round

Minifeel plans to utilize the funds to develop the technology to personalize the consumer's experience by recommending the best products that suit them

Money & Finance

How to Make Money Online: 10 Proven Ways to Make Money Online

Need to know how to make money online as a side gig or new career? Check out this breakdown of the 10 top online money-making methods.