Wednesday Wisdom: 4 Ways Google Search Can Help You Achieve Your Marketing GoalsStay tuned to get every day updates in 60 seconds

ByAastha Singal•May 1, 2019

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4 ways Google search can help you achieve your marketing goals:

Google Ads

Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It's a win win right?

Google Maps

Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for better location optimization.

Google Ranks

SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content.

Backlinking

If SEO is the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority.

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Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster.