Mother's Day 2022: The Rise Of Maternity And New-Born PhotographyAn award-winning maternity and baby photographer and Canon EOS Maestro, Barkha initially tried her hand at various genres like weddings, products, food and more. But what truly spoke to her was when she would capture a pregnant woman.

ByKabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Barkha阿加瓦尔
Barkha and her daughter

When it comes to different types of photography, genres such as travel, fashion and weddings are the most popular ones. And with the camera phone getting closer to a DSLR with every newproductthat the tech world doles out, most of us have become decent photographers, at least in our head. However, the one category which definitely needs specialization and delicate care is maternity and new-born photography. Not abuzzwordyet, it is the field in which Barkha Agarwal specialises.

SEE:Priyanka Chopra's mother Dr Madhu Chopra on entrepreneurship

An award-winning maternity and baby photographer and Canon EOS Maestro, Barkha initially tried her hand at various genres like weddings, products, food and more. But what truly spoke to her was when she would capture a pregnant woman. "I am not clicking a picture of her, I am clicking that pure emotion of carrying the life within her. The strongest bond in the world - one between the mother and her child - develops even before the baby is born and this is something I absolutely love to capture. I always tell my clients that I do not just click pictures, I create memories for a lifetime," explains Barkha.


An engineer and an MBA by education, she worked in the corporate field for many years before deciding to pursue her passion for photography. While Barkha knows that the maternity genre is challenging she believes one can master it with hard work and a lot of creativity. "While working with pregnant women, I have to be very quick - I cannot just ask them to stand there and then keep on working on my lighting or posing," she says. This means that before every session she meticulously plans all the details. Shoot time is her zen zone where she feels disconnected from the world just clicks the subject in front of her eyes. Her workflow in place, she creates beautiful portraits without making the experience tiring for the expecting mom. Fashion, pregnancy, creativity and the emotions of the mom merge together to create timeless imagery.

Barkha, who trains photographers on international platforms taught last year at the Belly Baby Summit, International Conference, USA, hosted by Ana Brandt - who is considered the best maternity photographer in the world. She was the only Indian photographer selected to teach at this summit which was attended by photographers from over 50 countries.


Back in India, maternity shoots have come a far way from what they were five years ago when she had started. "Culturally in India showing the bump has been a taboo - which is now getting much more acceptable. These days both the expecting mom and the husband are much more confident of themselves and what they want from life," Barkha tells us.

Queries from tier -2 and tier 3 cities have also started coming in, and in the last three years a lot of celebrities have shared their maternity images on social media which has helped build awareness about embracing the pregnancy phase and share this joy with the world.

And what does Mother's Day mean to her? Being mother to a nine-month-old daughter, Barkha resumed work when her child was only 40 days old, and she comes to work with Barkha each day. "Every mom puts every bit of her energy into raising the little one. She also does thousands of other things like managing the family, becoming an entrepreneur, working a job etc. So Mother's Day for me is a reminder to appreciate every single mom in this world who not only raises her children to the best of her ability but leaves an everlasting impression on the society in her own way," says Barkha.

Building a business and raising a newborn together was difficult and came with its own set of challenges, but Barkha believes that a mom never gives up. She tries giving her best every day and her daughter is her biggest source of strength.

Kabir Singh Bhandari

Senior Assistant Editor

Related Topics

Thought Leaders

5 Books Every Entrepreneur Should Read Before Starting a Business

选择的书帮助我发现和宏大e a startup from a $10,000 line of credit to a billion-dollar business

News and Trends

RBI Keeps the Repo Rate Unchanged for the 4th Time this Fiscal Year

The MPC kept the Repo Rate unchanged for a total of four MPC meetings this year so far. The previous change in the key rate took place in February 2023 when RBI hiked the repo rate by 25 basis points to 6.50 per cent.

Entrepreneurs

3 Key Things Investors Look For In a Founder Before Signing a Cheque

One thing that determines the success of a startup is its founder. And, that is why it has become crucial for investors to bet their money on the right founders

Technology

No Need to Have a 'FOBO' for AI

It is a well- known fact that before AI takes your job, someone using AI will take it. To stay relevant in the job market, it is then absolutely essential to adopt AI and automation tools to enhance one's productivity to ensure that his or her job is not rendered obsolete.

Business News

KFC Has Been Dethroned as No. 2 Chicken Chain in the U.S. — Here's Who Took Its Spot

A viral chicken sandwich led to an increase in market share.

Thought Leaders

From Side Hustle to Full-Time Success — 6 Ways to Turn Niche Interests into Profitable Ventures

A hobby, pro bono work or charity project can turn into a money-making business if you know the right steps to take.