The Tractor TycoonIn accordance with Make in India, International Tractors Ltd manufacturing facility, rolls out 1,000-plus tractor variants

ByShrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

A desire to connect with farmers at the grass root level soon blossomed into a full-fledged business idea. The Indian agri ecosystem is characterized by unique farmer demands which are dynamic in nature. These demands change according to regional as well as crop centric requirements of farmers across the country. "We decided to religiously work on farmers' feedback and this approach directed us to customize our product portfolio that address farmer requirements with powerful engines, superior transmissions and precise hydraulics to deliver highest customer satisfaction," said Raman Mittal, joint managing director, International Tractors Ltd.

In order to deliver best quality standards in farm machinery, Mittal decided to develop everything in-house that goes into making a tractor. "This led us to win farmer's trust and eventually establish the world's largest tractor plant in a small town of Hoshiarpur in Punjab," he recalls.

In accordance withMake in India, its manufacturing facility today, rolls out the widest range of 1,000-plus tractor variants in 20-120 HP as well as 70-plus advanced implements.

Globally, it has expanded into 150 countries including Germany, Finland, Portugal, Iceland, Czech Republic as well as leads in countries such as Belgium and France. "We are connected with 2.25 lakh customers in the export markets and have already breached an unprecedented feat of clocking 35,000 tractor exports from India."

Migration from Hoshiarpur in search of employment opportunities is one of the biggest problems faced by youth. "As we are deeply connected to our roots, we decided to develop a relatively remote area of and generate employment opportunities for people in the state, so that people don't need to move out of their state. Over the decades, we have never felt the small town has posed any challenge, in fact we have grown significantly in terms of recruiting talented manpower at our manufacturing facility," he added.

Over the years, the company has been balancing conventional marketing techniques with the rapidly growing digitalisation. "We have introduced an Agro Solutions tractor and implemented a rental app to ensure farmers have easy access to advanced machinery and increase their productivity as well as income. Our state specific official website helps farmers of a particular state to check products that are best suitable for their native state," he explained.

Besides, interacting with farmers through various social media platforms such as Facebook and Instagram to deliver more brand related information is one practice that has helped the company stay more connected with the farmers.

Factsheet:

· Year of inception of the company - 1996

没有。的employees –4000+

· Head office location – Karkardooma, Delhi (Regd. office)

Wavy Line
Shrabona Ghosh

Correspondent

记者与一个世界性的心态。我领导一个project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense.

Related Topics

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

News and Trends

Google Invites Applications For Eighth Batch Of Startups Accelerator Programme

Applications are open until August 22, and eligible startups should have AI as a core solution or product, including generative AI

Business Culture

I Started My Business In My Mom's Basement at the Age of 17. Here are 5 Rules I Wish I Had Known, But Had to Learn the Hard Way

There is no easy way to break this to you, but you are the least important person in your business!

Marketing

How ChatGPT Is Changing Digital Marketing (for Better or Worse)

The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.