How This Startup Went From Zero Funding To a Leading Crypto Marketing AgencyHicham Sbaa is a celebrated entrepreneur, digital marketer, crypto enthusiast, and the founder and CEO of Proleo.io

通过Shishir Jajoo

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Handout

As blockchain technology grows, more and more new projects and startups are being presented to the market. And, after often considerable development costs, it's essential to display your offerings in an engaging way. Project owners should cultivate a strong marketing strategy to attract qualified investors and buyers. However, endorsing crypto offerings can be delicate—the market calls for more complex tactics than old school banner ads. With crypto content marketing, you need to clarify the use cases for your project and define what it offers. And you may find crypto marketing complex and intimidating if you aren't already steeped in the culture's outlets and nuances.

Hicham Sbaais a celebrated entrepreneur, digital marketer, crypto enthusiast, and the founder and CEO ofProleo.io. Before transitioning into digital marketing for crypto and fintech projects, Hicham was a teacher for over a decade. However, believing in the power and potential blockchain technology, he left his job in education and worked up from his role as a social media manager at a small American marketing agency to become a COO and CMO at a few other digital and blockchain firms. He eventually started his crypto PR and marketing consultancy.

"I've worked in the crypto industry since it was in its infancy, supporting it as it's become the giant it is today. Over the last ten years in the industry, I've witnessed many cryptocurrencies attain remarkable growth. Likewise, I've assisted my community members in adopting digital currencies as a principal holding and income source," Hicham says.

Full-scale marketing for stable evolution within the blockchain community is essential if companies hope to thrive in this harsh industry. That's why Hicham founded and established a PR and marketing agency to provide a wide range of digital services for crypto and blockchain projects. Hicham added, "My mission is to shed greater light on what blockchain can do and expand the industry through my work atProleo.io."

Hicham is proud to have founded Proleo.io in January 2021. It was subsequently awardedcrypto marketing agency of the year, appearing on many top crypto marketing directories and listicles. The agency has delivered outstanding results for clients and helped them witness phenomenal success with their projects.

Prolelo。io创始人和CEO表示,许多查尔lenges he had to overcome for the agency to gain its current reputation: "I started Proleo.io with zero funding and no employees, grew my business slowly over the first year, and put in 16 hours of work every day. It was equally hectic to hire the right talent—people who can deliver and build our reputation in a competitive industry. I am grateful that I managed to overcome these hurdles. I had to refuse to give up, double down on my work, and continually look for inventive ways to maximize our potential and lower our costs."

Hicham urges aspiring entrepreneurs to love the businesses they establish because they will have to work harder than ever to make them successful. He adds, "Loving what you do makes the hard part bearable."

While Proleo.io has already achieved great success, its key goal is to help facilitate the worldwide adoption of crypto and blockchain technology through creating wider exposure for the industry. In the next few years, they also hope to become the go-to PR agency for crypto and fintech projects.

Note: Investment in cryptocurrency and crypto assets is subject to financial risk and readers should do their own due diligence. Entrepreneur Media does not endorse any such investment.
Wavy Line

Related Topics

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Making a Change

Get a Lifetime of Tailored Piano Instruction From This $150 AI App

Perhaps the best part: Learn to play on your own time.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

Cryptocurrency / Blockchain

Is Cryptocurrency the Future of Real Estate Transactions? Here's What You Should Know.

Discussing cryptocurrency's influence on the real estate industry and what the future may look like.

Cryptocurrency / Blockchain

I Want To Buy My Groceries With Crypto — So What's Stopping Me?

There are several ways to make crypto's future less daunting to reach.