Unlocking Potential: Adil Al Zarooni, CEO, Al Zarooni Emirates InvestmentsAdil Al Zarooni, CEO of Al Zarooni Emirates Investments, discusses his drive to excel as an entrepreneur, and what keeps him ticking in the world of business.

"What drives you to do what you do everyday?"In collaboration withHuawei Arabia,Entrepreneur Middle Eastposed this question to some of the region's most prominent business personalities to learn how they go about unlocking their full potential at work. In this episode, Adil Al Zarooni, CEO ofAl Zarooni Emirates Investmentsdiscusses his drive to excel as an entrepreneur, wherein he explains that he's motivated not just by financial objectives, but by social objectives that will see him and his business leave an impact in the UAE, as well as the wider MENA region. For Al Zarooni, his definition of success lies inhaving a good reputation,以及one's ability to tackle challenges.

As a self-professed techie, he also asserts the role of tech in achieving his business goals on a day to day basis, and shares his impressions of the newHuawei Mate 10, noting its battery life and processing unit as a step up for his daily fast-paced routine. His biggest lessons in business? "There's no shortage in ideas, and at many instances, there's no shortage of the needed money," says Al Zarooni. "But there's always shortage of people, and when you find the right people, just stick to them." Check out the full video for more of his insights, and be inspired!

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