Zeebu Founder And CEO Raj Brahmbhatt On The Importance Of Building True Utility TokensWe feature some of the regional and international fintech industry experts, startups, and investors who attended the Dubai Fintech Summit held in Dubai in May 2023.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Launched under the patronage of H.H. Sheikh Maktoum bin Mohammed Al Maktoum, Deputy Prime Minister and Minister of Finance of the UAE, and Deputy Ruler of Dubai, the inaugural edition of theDubai Fintech Summit(DFS) that ran from May 8-9, 2023, organized by UAE-based onshore financial hubDubai International Financial Center(DIFC), managed to congregate regional and international fintech industry experts, startups, and investors in one place to discuss the future of financial technology.

Speaking withEntrepreneur Middle Eastat the DFS, Raj Brahmbhatt, founder and CEO of Zeebu, shared with us his thoughts on tokens in the blockchain space. As the entrepreneur behind Zeebu, a loyalty utility token catering to the telecom industry, Brahmbhatt opined that almost 95% of tokens have no true utility. "They are either too focused on speculation or they are trying to create an industry," he said. "That doesn't work, because as of now, the market has too much potential for only the application and not the creation of an industry."

Check out our video to hear more of what Brahmbhatt had to say.

Related:DIFC Unveils Global Venture Studio Launchpad Exclusively Focused On Ubiquitous Finance And Digital Asset Technologies

Wavy Line

Related Topics

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Business News

'Truly Unprecedented': If You Are Hoping to Score a Lionel Messi Soccer Jersey, You Are Going to Wait a Very Long Time

The soccer superstar's authentic Inter Miami jersey is sold out through October.

Thought Leaders

Success Can Come at Any Age. Just Look at These 6 Successful Entrepreneurs.

While much attention is thrown at the teen genius or the college dropout, it's important to remember that often the wiser among us can more easily navigate the road to success.