Dr. Scott Rick

Associate Professor of Marketing, University of Michigan's Ross School of Business

Dr. Scott Rick is the Associate Professor of Marketing at theUniversity of Michigan's Ross School of Business.

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Growth Strategies

How Emotions Drive Our Shopping Behavior

Why do some people spend money easily even when they shouldn't, while others find it difficult to splurge even when they can afford it? It is essential to understand how a person feels during the whole process of shopping, browsing, choosing, and paying.

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