Elon Musk Went Private On Twitter to Find an Issue With the Algorithm That 'Should Be Addressed By Next Week'Twitter的所有者在搜索的一个缺陷social media platform's algorithm.

ByEmily Rella

Getty Images

Elon Musk is not exactly subtle when it comes to his hot takes and contentious commentary on Twitter, the social media platform he purchased for an estimated $43 billion.

But this week, Musk suddenly decided to make his account private, only allowing those who follow him to see what he was posting.

This wasn't, however, out of vanity or a need for privacy, but for a strategic reason.

Related:Elon Musk's Twitter 2.0: 'Long Hours, High Intensity' for Workers

麝香, who boasts over 127 million followers on the platform, locked his account on Wednesday to test Twitter's a potential issue with its algorithm that had been flagged by several users. Once making their accounts private, engagement on certain Tweets would begin to skyrocket as opposed to lower numbers on the same exact Tweets when their accounts were public.

This is of course most notable in accounts with mass amounts of followers.

Twitter user Ian Miles Cheong, who has over 468,900 followers on the platform, caught Musk's attention by noting the stark difference he found in just a five-minute period of making his account private, then back to public via a test Tweet he sent out to followers.

"The results are in. Setting your account to private vastly improves your reach by a factor of 5x. Zero algorithmic disruption," Cheong said.

Related:Elon Musk's Twitter Ends Trust and Safety Council

麝香replied thatChong's test was "extremely concerning" and decided to do the same for himself.

Though Musk did not yet publicly disclose what his results were, he did ambiguously reveal to followers that he discovered some findings.

"This helped identify some issues with the system," he said. "Should be addressed by next week."

The thought is that something funky in Twitter's algorithm under Musk has been pushing certain content to users' feeds that they don't necessarily desire to see, while other content seems to fall to the wayside without reason.

麝香is currently serving as interim CEO of the company.

Related:Elon Musk Is the New Owner of Twitter: What Happens Now?

Wavy Line
Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Social Media

How This 18-Year-Old TikTok Star Built a Business With 5 Million Followers

TikToker Ryan Shakes shares how he built a devoted and engaged following.

Growing a Business

Senior Executives Are Falling Behind The Digital Curve — Here's What It Takes to Stay Ahead.

Learn how to stay ahead of the digital curve with the top areas of digital transformation that all corporate leaders should know.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

Report: Vanna White Hasn't Received a Pay Raise in 18 Years, Will Walk if Not Offered $4.5 Million More for 'Wheel of Fortune'

这个消息follows longtime host Pat Sajak's decision to retire after this season.