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现在看:如何Build Your Brand on LinkedInLinkedIn can be a powerful tool for growth - but are you making the most of it?

ByJason Feifer

LinkedIn can be a powerful place to build a brand, but entrepreneurs may not be aware of all the strategic tools and tricks available on the platform. That's why we sat down withTing Ba, group product manager for LinkedIn Marketing Solutions, to discuss all the things entrepreneursshouldbe doing on LinkedIn — but may not be aware of.

Brought to you byLinkedIn Marketing Solutions. When you market on LinkedIn, you reach customers who are ready to do business, wherever they happen to be. Do business where business is done.

In this conversation full of practical tips and tricks, Ba speaks with狗万官方editor in chiefJason Feifer. They discuss subjects like:

  • How to boost your posts' visibility. (Hint: It starts by asking a question.)
  • Why direct messages on the platform have quadrupled in the past few years.
  • How to use analytics to understand and engage your audience better.
  • A special tool that tells you what subjects your audience is most interested inright now, so you can join the conversation.
  • The importance of building a LinkedIn Page, rather than just having a personal profile.

Watch the video for all these tips and more!

Wavy Line
Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of狗万官方magazine and host of the podcastProblem Solvers. Outside of狗万官方, he is the author of the bookBuild For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcastHelp Wanted, where he helps solve listeners' work problems. He also writes a通讯called One Thing Better, which each week gives you one better way to build a career or company you love.

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