Dun & Bradstreet, Inc.

Sponsored Content | Brand Spotlight PartnerWhat's This?

Want to Win with ABM?One of the biggest challenges to winning with ABM is access to data and the ability to leverage it for insight and account selection.

Courtesy of Dun & Bradstreet

In the race to drive customer growth and retention, nothing beats account-based marketing (ABM.) But on the road to success, there are many hurdles. One of the biggest roadblocks to winning with ABM is access to quality data.

With insights from more than 100 B2B marketers,The Art of the Start, includes tips from sales and marketing leaders who have successfully executed their own ABM campaigns by leveraging a strong data foundation to get guide their programs past the finish line.

Editor's Pick

Related Topics

Marketing

Most Popular

See all
Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

By Sam Silverman
Business News

An LA Thief Cut a Hole In Store Roof and Stole $600,000 of Fine Wine. 'Like Something Out of 'Ocean's Eleven.'

The wine crime was one of the largest in California's history.

By Jonathan Small
Marketing

Is Your Marketing Strategy Not Working? Make Sure You're Not Making Any of These Mistakes.

How to keep your marketing flexible, agile, and adaptable.

By Kimberly Zhang
Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

By Cheryl Snapp Conner
Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

By Madeline Garfinkle
Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

By Sahar Hashmi, MD-PhD