Walmart Is Opening its Own Tech Incubator in Silicon ValleyThe retail giant wants to get a foothold in emerging technologies.

LikeTargetandAmazon, Walmart is trying to figure out what the future of retail looks like. The company already bought startups such asJet.comandclothing store ModClothto better compete online, but Walmart's next move will invest some of its sizable coffers directly in the next generation of retail technology startups through its own tech incubator.

According to Jet.com founder Marc Lore -- now CEO of Walmart's ecommerce division -- the group will be called "Store No. 8" and will focus on investing in companies that cover all the buzzwords from virtual and augmented reality, to machine learning, robotics and artificial intelligence.

AsBloombergreports, the new tech incubator was named after a shop in Arkansas where Sam Walton used to experiment with store layouts and will be based in (where else) Silicon Valley. While Lore didn't reveal how much Walmart would be investing in the project, Store No. 8 will be headed up by Walmart SVP of Digital Store operations Seth Beal and VP of Incubation Katie Finnegan, who also came from Jet.com.

While the companies at Store No. 8 will operate independently of Walmart corporate and its research company@WalmartLabs in San Francisco, the end goal here is to create new tech that will help Walmart's bottom line -- whether that be through new online boutiques like ModCloth or new ways toskip the checkout linesin the store. Plus, when your competition isriding robotsandplanning a delivery service for the moon, the only smart move is to respond by opening a tech incubator.