Read All About ItThe founders of the <i>Levenger</i> catalog wrote the book on selling to serious readers.
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To read, you need nothing but words. But to read seriously--thatis another proposition. Serious reading involves equipment.Accessories. Ingenuity. Style. Serious readers need monogrammedvelvet pillows to support their books. They need cherrywood lapdesks to compose letters, gold-nibbed fountain pens to lend splashto their signatures, and note pads with night lights to capturelate-night inspirations.
Until Lori Granger Leveen, 39, and Steve Leveen, 42, creators ofthe Delray Beach, Florida-basedLevengercatalog, beganpurveying what they call "tools for serious readers," noone dreamed readers were such a vast--and acquisitive--market. Infact, no one outside the publishing industry dreamed readers were amarket at all.
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