This Once-Popular Destination Is Offering 500,000 Free Plane Tickets to Lure Tourists BackIt was once the most-visited city in the world.

ByAmanda Breen

Ratnakorn Piyasirisorost | Getty Images

Although many people have resumedvacationingafter the peak ofpandemiclockdowns and restrictions, tourism isn't what it once was everywhere.

As of 2022,Hong Kong's visitor figures were less than a hundredth of the 65.1 million it saw in 2018, and in a bid to revive its lucrative tourism sector, the city and region of China is offering 500,000 free plane tickets to those willing to make the trip,The Washington Postreported.

Related:7 Ways to Cut Travel Expenses on Your Next Funding Round

The ticket giveaway was announced by the city's leader John Lee at the "Hello Hong Kong" tourism campaign launch on Thursday, which featured dancers dressed as aircrew members and chefs, per the帖子.

Once the world's most-visited city,Hong Kong's tourism sector took a hit in the second half of 2019 following violent anti-government protests, then again with the onset of the Covid-19 pandemic,Reutersreported.

According to the帖子,the Hong Kong International Airport will cover the cost of the economy class airfare, but winners will be responsible for paying taxes and fees. The initiative is part of a Covid-relief package unveiled in 2020, which cost 2 billion Hong Kong dollars ($250 million U.S. dollars).

The free tickets will open to Southeast Asia residents on March 1, expand to mainland China in April, then northeast Asia and the rest of the world in May.

Related:7 Entrepreneurs Who Built Businesses Off Their Love of Travel

"We need to make it clear that we are now totally, fully, unconditionally reopening to our travelers," Dane Cheng, executive director of the Hong Kong tourism board, said at a news conference.

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Editor's Pick

Related Topics

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business News

什么是“有没有y Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Business News

Gen Zers Are Bragging About Making Upwards of $3 Million as Amazon Sellers. Is It Really That Easy?

Before you start a business on the popular online marketplace, keep these three points in mind.

Starting a Business

So You Sold Your First Business and Now You're Starting a New One — Here's How to Make Sure It's a Success.

Starting a second company after selling your first can be daunting, but it's also an exciting opportunity to prove yourself and create something amazing.