The Startup Disrupting the Auto Collision IndustryEstify brings body-shop paperwork to the digital age

Estify's story reads like a success checklist for tech startups. Young, savvy coders see an industry they can disrupt. Their idea wins university contests and scores an $800,000 seed round offunding. They enter an accelerator. They move to sunny California to make their fortunes.

One twist: the industry. Rather than social media or travel or entertainment or fashion, Estify's founders set out to modernize an antiquated sector--collision repair. "The industry's really outdated, and to be honest, that's why we wanted to work with it," says Jordan Furniss, who founded Estify in 2012 in Provo, Utah, along with fellow Brigham Young University business student Taylor Moss and Arkansas transplant Derek Carr. "A lot of [shops] are family businesses, and some of the stuff they do is just how they've always done it."