How to Understand the Forces Shaping the Cannabis MarketHere, we break down a few of the forces that are impacting the emerging cannabis market.

ByAaron Vick

Opinions expressed by Entrepreneur contributors are their own.

Most investors and entrepreneurs can agree that thecannabis marketis going to offer a huge amount of growth potential in the coming decade. At the same time, this emerging industry leaves many people with questions that they rightfully want answers to before investing.

That's why I want to break down a few of the forces that impact the cannabis market, things to look for, and why I, like many with their ears to the ground, believe the cannabis sector is (for the most part) a safe bet in the long run. However, this is still a belief and not financial advice.

Related:Don't Invest In Legal Cannabis Until You've Read These 5 Tips

Public sentiment and the cannabis market

For decades, Americans were told cannabis was much more dangerous than it is. (The reasons for this are complicated and worth discussing, but a bit too much to talk about today.) Furthermore, this sentiment spread from the United States, and many other nations adopted those same attitudes.

然而,公众情绪阿布t cannabis is starting to fall more in line with reality. In the United States, people arepushing for legalization, and many states are allowing the sale of not just medical cannabis but also recreational cannabis. Some politicians and communities resist this change, but it now seems inevitable the U.S. will only continue to legalize cannabis. Believe it or not, my home state of Mississippi is the 37th state to legalize a medical cannabis program without strict restrictions, opening the doors to a new wave of economic expansion.

This change isn't true only in the U.S., either. Global news is important to understanding this market, and many countries areon the same pathas the United States.

Competition in the cannabis market

TheU.S. cannabis industryis estimated to be worth $61 billion and rising. While the pandemic complicates the data somewhat, it is clear that American use is growing, and businesses are aiming to stand up to the demand.

What should be noted for those interested ininvesting in cannabisis that this is notnew新闻。或大或小,很多球员已经居mped into the industry ahead of you. California legalized cannabis around 2016 and Colorado's legalization dates back to 2012. At the same time, this doesn't mean it's too late to invest either.

Making some cannabis stock market buys, so long as you do your due diligence, offers a lot of potential. Growth seems inevitable in the sector, at least as long as there are more states to legalize and create economic hot zones. Eventually, an equilibrium may be reached, but for now, watch thenews on cannabisand related industries.

If you intend to get into business in the sector yourself, it will be important to watch the competition in the location you will set up shop. One possible idea will be to watch for states close to legalization, jumping in as early adopters once they do so. The downside to such an action will be having to push a new market as part of the first wave, which can come with its own issues and restrictions.

As an example, Mississippi is gearing up for a flood of business license applications, yet the Department of Revenue and Department of Health are still editing and amending their regulations for operating within the state. Due to the fluid nature of implementing a new program, it will be important to be active within the community and find local resources to assist with navigating the system.

Related:There Are Still Plenty of Untapped Opportunities in Cannabis

Cannabis tech and innovations

As the cannabis industry exits the black and grey market world, innovation and technological advancement is inevitable. We've already seen big news regarding cannabis's potential medical uses. For example, it has been shown tohelp with epileptic seizuresand has been known for some time to help people in chronic pain.

Potential科技和创新超越地中海ical advancements, however. As cannabis "goes legit," so to speak, we will see companies racing to find ways to save on growth, transport, storage, packaging, productization and more.

This is a double-edged sword for entrepreneurs. On the one hand, these innovations can reduce costs and represent growing opportunities to profit. On the other hand, small businesses may have to face off against large corporations that can afford to innovate at scale in ways smaller stores never can.

Overall, theglobal cannabis marketis going to see a great deal of growth as players big and small put in the R&D. Investors and more active entrepreneurs need to also watch out for the big competitors. Like in any new industry, there are going to be many players rushing into the market, who are then driven out by bigger and/or smarter players later.

Everyday economics

While it may be tempting, when considering a given industry's potential, to focus solely on its unique factors, thinking too myopically may be a mistake. Instead, consider the economic landscape as a whole.

For example, April 2022 marked the steepestfour-month drop in the S&Pto start any year since 1939! As you might imagine, this affected cannabis stocks along with many others. Watching for shifts like this can offer an investor opportunities to buy in at a deal and stay. Then, you can ride not only the correction, but also the growth that we think this sector is poised for. Again, we hope this is the case, and folks say "long-term investments almost always outperform the market when investors try and time their holdings," but this isn't financial advice.

People looking to get into the industry directly have to be even more careful about catching important economic factors. After all, it may not have made sense to open a large capacity brick-and-mortar location when that market's trend iscurbside and deliverypost-pandemic.

Related:4 Ways to Achieve Longevity in the Cannabis Business

The cannabis market has a great deal to offer and seems like it is poised for major growth. However, not every business will succeed, and not every opportunity related to cannabis will be made equal.

Thecannabis industry has grownand continues to grow at a rapid pace. As the industry matures and legalizes more products, more opportunities will open up to those who are willing to learn and adapt. At the same time, it's important to always be aware that any given company or opportunity can fail. This is the nature of investing, and one must trust their own judgment to determine which companies are worth investing in. While many cannabis stocks and opportunities look very promising, it is essential that potential investors do their own research.

Wavy Line
Aaron Vick

Web3 Advisor

Aaron Vick's rise in the tech sector began 30 years ago leading to a successful career as an advisor, consultant, founder & mentor across numerous companies. Aaron's passion for innovation led to unique technologies built for the not-so-distant future instead of current table stakes.

Editor's Pick

Related Topics

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Business News

Gen Zers Are Bragging About Making Upwards of $3 Million as Amazon Sellers. Is It Really That Easy?

Before you start a business on the popular online marketplace, keep these three points in mind.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.